• What it Includes: Clarifying the restaurant’s identity, mission, values, and target
market; selecting concept type (e.g., fast-casual, fine dining).
• Why it Matters: A clear brand differentiates you in a crowded market and guides all
future decisions—menu, décor, marketing, and tone of service.
• What it Includes: Pro forma financial statements, ROI calculations, startup
budgets, breakeven analysis, and investor pitch materials.
• Why it Matters: Secures funding, keeps finances aligned with goals, and builds
credibility with lenders or partners.
• What it Includes: Crafting a menu balanced between profitability and creativity,
with costing analysis and sourcing ingredients from vendors.
• Why it Matters: A well-engineered menu improves food cost control and supports
consistent execution and guest appeal.
• What it Includes: Guidance on alcohol licenses, health inspections, permits, fire
codes, and ADA compliance.
• Why it Matters: Avoids legal setbacks that delay openings and ensures long-term
operational safety and legality.
• What it Includes: Job descriptions, interviewing guidance, onboarding plans, and
pre-opening service and kitchen training sessions.
• Why it Matters: Great teams start with clear expectations and aligned values—this
builds a strong foundation and reduces early turnover.
• What it Includes: A phased timeline for training, inspections, friends/family nights,
and grand opening events.
• Why it Matters: Controls chaos, builds buzz, and allows for refinement before fully
opening to the public.
• What it Includes: Selection, setup, and staff training for POS, inventory, payroll,
reservations, and scheduling systems.
• Why it Matters: Good systems prevent errors, save money, and provide data for
future decisions.
• What it Includes: Social media content plan, launch event coordination, PR
outreach, influencer seeding, and promotional design.
• Why it Matters: Ensures visibility before opening and attracts early adopters that
fuel word-of-mouth.
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.